Make money with Hub Pages ,Here you the best ways

Many of us come to Hub Pages without much knowledge about concepts like SEO and monetization. The task of writing is fun and challenging. I love writing. However in the dozens of writing classes I have taken I've learned that we can't just write whatever we want. It's important to optimize an article so that it flows well, reads without grammatical errors, and offers readers a unique perspective. The thing I didn't learn was that when writing for web it's as important to optimize the content so that it is a) found at search engines and b) possible to monetize and earn a profit from. I suspect that while we all agree that good content and grammar are important, most of us don't grasp the full extent of the latter two principles: Search engine targeting and phrase-based monetization.

The first question

One of the first questions that people ask when wanting to profit from writing at Hub Pages is – how should I monetize hubs? Google adsense? Kontera? Amazon.com? Auctions? Reviews using affiliate links? Hub Pages offers all of these options. But instead I choose to answer plainly: Google adsense. The reason I wrote 'plainly adsense' might not be clear right now, but it will be in the next few paragraphs. The main idea behind choosing just one monetization method to start with is to do with not cluttering hubs with loads of ads and superfluous widgets. Let Hub Pages take care of the monetization process with targeted adsense ads. Unless writing a review of a particular product – avoid cluttering hubs with lots of affiliate links.

Understanding adsense

Most people don't stick with adsense long enough to learn how to use it. Instead their response after using it a few times is: "the earnings are not that great – adsense sucks". However those who stick around to learn about how to use adsense benefit. To have success with adsense you'll want to:

Create hubs that generate adsense ads people want to click on.
Increase adsense CTR.
Increase per-click revenue.

There are some Hubbers who receive over a million pageviews per month. Yet some of their hubs earn a reasonable amount of income while others earn hardly any. The reason for some hubs not performing well is:

Not being optimized as "adsense profitable" content
CTR is low
CPC is 10-20c per click

The simple trick to Hub Pages is:

Hubbing about adsense profitable topics and avoiding dead-end phrases. Sometimes this can just mean changing one word in a hub. E.g. Optimizing "weight loss guides" to "dieting tips" if the latter phrase is more profitable.

It is also important to remove cluttered images and other superfluous widgets.

Filtering and weeding out phrases with a CPC (Cost-Per-Click) that is low (i.e less than 80 cents). There's no point writing a hub about a topic that adsense offers 0.09c per click when there is a related phrase offering $5.20 per click. Consider the CTR is 2%. You've just raised profits from $1.80 per 1000 pageviews to $104 per 1000 pageviews and all it took was 30 seconds of quick research.

Google adsense research

Two common mindsets when writing-for-web are a) writing for the mere sake of making a profit from articles and b) not caring one bit about the revenue – writing for fun, to help others or to be part of a number of close Hub Pages sub-communities. I'd like to ask you to begin thinking about getting into the middle of these two mindsets. To understand this let's look at what a person writing for a public journal might do:

Research how broad or narrow the topic is – does it have an audience?
Research what other literature is available on the topic – what have other people written about it and can I offer something unique or should I choose another topic?
Is what I write going to be difficult or simple to find for others?

It can take a matter of weeks to plan a journal article, but it takes just a few hours or less to plan a Hub. Here is how the process might differ for creating a Hub:

Research whether it's something people want to read – is the hub exciting to read?
Research what other people have published – what other hubs about the same topic are out there and how does mine compare?
Is the topic searched for on Google often enough – have I used a title, URL and tags that people search for often?
How much Google adsense competition is there for this phrase?

For example a high number of advertisers are competing for the phrase "cancer" with the going rate average being $2.13 per click. The competition for the phrase "Super Mario" is lower and has an average rate of just 0.10c per click. So if both articles receive 50 clicks the hub about cancer could earn above $100 while the hub that is about Super Mario games will not earn more than $5.

This isn't just about picking phrases to write about that advertisers are competing for. If advertisers are competing for it this also means people are searching for that phrase often.

Giving a unique angle in a hub on a competitive phrase is therefore not just good for revenue. It also means more people will find that hub through Google search. Optimizing hubs for Google adsense is also a process of optimizing their content to become more popular. Remember that adsense uses a number of the same algorithms to sort content as other Google algorithms like Google Search – the biggest search engine.

Spending 5-10 minutes on research before sitting down to write a hub increases the long-term traffic and profits the hub generates. This increases our profits, Hub Pages' profits and Google's profits. Competing advertisers are driven to the anchored phrase and more natural search engine queries point to the hub. Hubs posted at Hub Pages get picked up at Google within hours because Hug Pages is quite a popular site. Hubs are auto-monetized with Google. So while the process of search engine submission and ad-placement can take hours per article in regular circumstances, this is all pre-done at Hub Pages. The single thing we have to do as writers is target the best possible phrases in the topics we'd like to write about.

Keep in mind that I am never changing what I want to write about to suit Google advertisers. Instead I'm tweaking and optimizing the anchor phrase that I use. I might change "advice" to "tips" or "gifts I think are cool for xmas time" to "best xmas gift ideas" for instance. Same article. Better phrase. The phrase is more readable at search engines and more competitive in the adsense market.

New To Hub Pages? Important Housekeeping Steps

Now you're all set! Go ahead and begin Creating Your First Hub!

Google Phrase Research

There is no single absolute method for us to know how much the average phrase earns on Google adsense. But we can be clever about it and get a rough idea.

The Google adwords tool reports back how much a certain phrase will cost if you decided to purchase an ad for that phrase. No, we're not going to purchase ad-space at Google. But what we are going to do is use this tool for advertisers to get an idea of how much a certain phrase is worth. Clever isn't it? You can leave all the fields blank except the following:

Enter a few prospective phrases on each new line at the top. E.g. "fashion tips" "fashion advice" "fashion ideas" etc.
Click on "all countries and territories" at the bottom and click on add.
Click Continue.

You'll now see a page with the following information:

Maximum and average cost per click
Search volume
Estimated clicks overall (across all websites)

Now when we run adsense ads on our own Hubs using these terms we receive a certain percentage of the amount that advertisers wage on the phrases. I believe the precise percentage is about 80% - but this differs depending on a wide range of factors that Google does not disclose. Though we won't ever be able to know for certain how much each phrase is worth the CPC values derived using this tool gives an excellent estimate. It's worthwhile going for a phrase with a maximum CPC of $3 than one with 0.30c – for example. Even if the percentage varies – the earnings for us are still much higher on the former term.

How to Trigger Profitable Phrases

So you've got your ideal keywords, but how do you get the most profitable Google ads to show up on the hub? This requires a specific skill in keyword placement. I've described the process I use below:

Before starting a new Hub:

Use the adwords tool above to research the phrase.
Pick at least 5-10 similar phrases and research them too.
Pick out the most profitable phrases to center the hub content around.

Your sequence for hub writing might be brainstorm – add capsules – proofread. It's a good idea to now get into the habit of adding 'profitable phrase research step' right before the brainstorming stage. Now it's time to write the actual hub. How do we use the profitable phrases in a hub to trigger Google into showing ads related to that phrase? That is after all the goal we are aiming for. Do we add the profitable phrase to the URL? To the title? To tags? Some web experts believe it's important to add the phrase at least 10 times per 100 words in an article. This is not such a great idea and it often tips Google off to the article being 'forced' content.

The entire phrase should appear in the title of the hub. The title should never be longer than 10 words. If it is longer keep in mind that Google will just cut off the extra words when reading the title.

The entire phrase should appear in the URL. Hub Pages does this in auto- mode – so don't be concerned about this step if the title is correct. However sometimes it's a good idea to experiment with more compact URLs for best results. E.g. if the title is "Increase adsense CTR to work from home" I might change the URL to 'CTR-work-from-home' instead.

The trigger phrase should appear once in the first sentence of the hub.

Elements of the trigger phrase should appear throughout the article. But the exact phrase does not have to be duplicated all the time.

Optimizing Your Existing Hubs to Boost Profits

You can also edit existing hubs to shape up their profit-revenue. You can use the method above to make it easier for search engines and competing advertisers to find those existing hubs. I often optimize hubs to add more information to them or to improve the standard of how well I've written them. During this process it's also a good idea to factor in the Google research step.

Test how profitable the existing phrase is using the Google adwords tool.
Test some other related phrases and pick a more profitable one.
Replace the title to include the new phrase.
Edit the first sentence to include the phrase once.
Touch up the article to be centered on the new phrase.

For example if the old phrase was "fashion advice" and the new phrase is "fashion tips" then replace all the 'advice' words in the hub with 'tip' or 'tips' instead. You can't change the URL of existing hubs which is a big disadvantage. But with some luck Hub Pages might allow this sometime in the future. For now just keep the same old phrase URL.

Note on coming up with related phrases

Having trouble coming up with a good set of related phrases to evaluate? Do a plain Google search in the following format: site:hubpages.com topic Replace 'topic' with the chosen phrase, e.g. searching Google for "site:hubpages.com Increase adsense CTR" (not in quotes) will come up with a list of popular related title tags on Hub Pages to evaluate.

Tracking Profitable Clicks and Best Performing Hubs

The big question that people often ask is "what if a phrase has a high search volume and cost per click rate now but won't have one tomorrow? Do the existing hubs I have reduce in profits?" The answer is: Yes – There's a realistic chance of that happening. There is also a chance that the profits will go up. Much like the stock market adsense rates fluctuate based on the amount of advertisers competing over the phrase at the time. However adsense rates are nowhere near as volatile as the stock market.

I recommend finding a phrase-area to stick with … a personal niche. For example: "anti-aging" can have hundreds of related phrases. Lots of those will also have a high CPC. Stick with writing about a few high-earning topics and adsense earnings go up. Phrase-sets that interlink increase overall search engine traffic and the precision of adsense ad-targeting on each of those hubs.

Using Google Trends we can discover up and coming topics on the web, and also recognize which topics have a downward trend. For example I can see "recipes" has a consistent trend of 1 – 1.5. Not superb. But good enough to be a topic to write a group of hubs about if the cost per click is worthwhile.

Obama has a trend of 0 until 2008 when people began hearing about him and searching for him on Google. Since he was elected president it's no surprise that the trend shot up from 0 to 30 in a matter of months. Other trends like Shopping are almost 100% consistent. Trends correlating with technological and political topics on the other hand tend to fluctuate. For instance before a new Microsoft software is released the trend would be 0. But once it's released the trend grows. How much it grows is the important factor we should be looking at. It's also important to look at whether the trend drops at all. The phrase "windows 98" has a CPC of $1.02 at the time of writing, but its trend has dropped over time from "3" in 2003 to "0.1" in 2009.

Maximizing CTR & eCPM

CTR on the other hand stands for click-through-rate – of 100 visitors what number clicked on the google ads? Expecting a CTR of 1-5% is reasonable. Even a 1% CTR with an average phrase CPC of $2 will mean $200 in earnings per 10,000 hub views. You can maximize the CTR to 5% and even higher with a few simple measures.

Ensure that the text content and Google adsense are all that's on the main content area. People often like adding loads of images, widgets and amazon.com ads hoping that this will maximize their profits. It won't.

The addition of a few photos is acceptable, but too much 'stuff' on the page is never a wise move. Maintain a minimalist approach. Just having the necessitated content on a hub allows Hub Pages to do its job and auto-arrange the ads in the best position on the page.

Conclusion

Brainstorm profitable phrases before starting to write.
Trigger the phrase in the hub or article.
Find a good topic trend and write several interlinked profitable hubs on it.

Your profitable hubs about the same core theme will attract a lot more search engine traffic that will find the links to each other hub and also improve the search ranking of those hubs. Google adsense will deliver more targeted ads to this 'hub web - your interlinked hubs about the same topic' as a result. You do not need more than 2-3 links from hub to hub in the web. Some methods to link hubs together are:

Using at least half of the same tags for all hubs in the same web.
Using context links such as "The benefits of x far outweigh the disadvantages" (linking 'disadvantages' to another hub in the web).
Just adding a simple "Related Hubs" section with links at the bottom.

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